Average Sucks – Michael Bernoff


Average Sucks – Michael Bernoff

We’ve all heard what living an average life could be like. How do we progress from it?

Michael Bernoff talks about how living average came about historically, how living your full version could benefit you, and three things that would help you change your life. He is the CEO and Founder of Human Connections Institute, a leader in the personal and professional development industry, and the author of, Average Sucks, which helps people on how to get what they want.

Things Mentioned

3 Key Points

  • Most people live their life based on their average. The desire to stay your average is strong. 
  • Don’t aim to be somebody else. Focus more on trying to be the full version, the best version of yourself.
  • Build a valuable business that’s valuable to people, and not just valuable in money.

Cliff notes

Most people live based on their average. Not their best day, not their worst day.

As a society, we’ve become pretty average. We’re trying to be like everybody else instead of trying to be the full version of ourselves.

We do need to understand Sales at some level.

Your future hinges on your ability to effectively communicate. All the things you do revolve around communication.

Think about how to deliver a message that will get the least amount of resistance, and the most receptivity.

Ask yourself, are you where you want to be in life? Your life changes the day you say – I’m not where I want to be.

There is no force in life more powerful than your desire to stay your average.

Ask someone to help you. 

Get a ladder, get over the wall by getting all the knowledge & skills you can get.

Outgrow your current situation.

Most people are stuck being who they are instead of who they’re capable of being. It’s like we define based on our average, not based on our ability.

People have to accept that fact that you’ll always have an average in your life. Every successful human being has an average. The question is, is the average you have the one you want or are you settling for something?

“Success is something you attract by the person you become.” – Jim Rohn

How valuable are you? You should be building a valuable business that’s not valuable in money, but valuable to people.

Not wanting to be addicted to money has nothing to do with making your life easier and more comfortable.

Follow Michael / Human Communications Institute