Broke Jazz Musician to $50 Million In Online Sales – Jeff Lerner

2021-02-11T15:06:39+00:00

Broke Jazz Musician to $50 Million In Online Sales – Jeff Lerner

How do you build and identify your audience and set achievable goals to grow your business? Find out what you need to do and what it takes for you to build your multi-million dollar business in this episode.

Jeff Lerner, CEO and Founder of the Entre Institute, went from being a jazz musician to generating over $50 million in online sales and building a real estate investment company. He joins us today to talk about how you can acquire the right mindset to achieve your big goals.

3 Key Points

  • Awareness is currency while authority is leverage, pricing power and bullet-proof position in the market. You need to build enough awareness and authority around something you can offer value. If you commit to that, it will get easy and doable.
  • Bigger goals are what you need because it will do the one thing that you need to achieve any goal which is to inspire you. You have to wake up inspired or else you won’t do the work to achieve anything.
  • I am a big believer in living for mission, vision and values. It has to be consistent and aligned. When you live mission, vision and values, life gets really easy. 

Things Mentioned

Cliff notes

I have taken almost everything about the actual practice and trade for music into being an entrepreneur. 

I am a guy who will sit at his keyboard for however long it takes because I love the process. I like the challenge.

I approach business with a level of intellectual vigor that a lot of people want to stop on because they lack the confidence to be able to operate at that level. I think that’s a product of misinformation and bad rearing. I think everybody can do it.

Failure is what happens when you quit. 

As long as you are focused on trajectory, location is irrelevant because that’s literally wired into nature.

If someone wants to create something big, this is what you do: Awareness is currency while authority is leverage, pricing power and bullet-proof position in the market. You need to build enough awareness and authority around something you can offer value. If you commit to that, it will get easy and doable.

Build an audience by making videos with no sales pitch. In my experience it only took 11 months before I could build an audience of 2 million people who have seen my videos.

Create a product that anchors back to your expertise, awareness or story. 

I launched my course really quickly. I optimized the funnel for that course so fast because I spent almost a year thinking about who my audience was, letting them self-select into my world, getting crystal clear on my avatar and message by reading the feedback from my videos and seeing what videos got the best response. By the time I created my course I knew exactly who I was, who my audience was because I knew exactly what they wanted from me.

The internet has done an unfortunate number on people’s psychology. The internet is associated with speed and ease. It has affected our cognitive wiring to expect fast easy results from the internet. That is not how any business is. Internet business is still real business.

Starting a business is an emotional reaction to some sort of life circumstance like losing a job, hating your job, proving your parents wrong – but this is not slow, long-burning fuel. Emotions subside and you will have buyer’s or worker’s remorse. 

The barrier for entry to the internet is low. There’s a saturation and percentile issue where success is very limited. When people see and experience that, they then feel dead even before they start.

Discipline is what happens when you feel like not doing it anymore. 

When you’re doing the same thing every day, the progress is easier to see and feel the fulfillment of improvement.

You need goals that will get you out at 3:30 in the morning every single day for 3,652 consecutive days. It has to be a big goal for that. 

Bigger goals are what you need because it will do the one thing that you need to achieve any goal which is to inspire you. You have to wake up inspired or else you won’t do the work to achieve anything.

I am a big believer in living for mission, vision and values. It has to be consistent and aligned. When you live mission, vision and values, life gets really easy. 

Follow Jeff

READ THIS BOOK: https://www.readthisifyouwanttogoviral.com

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