How To 10X Your Price And Sell Twice As Much – Casey Zeman
How do you know if you’re charging too much or charging too low? There’s a good reason why you should take a look at your product or service, and see how much value you’re actually bringing in for your audience or market.
Casey Zeman, Founder and CEO of Easy Webinar, shares how he discovered that he could actually increase his prices for his program without even having to change much from his current offering.
3 Key Points
- You don’t have to be a good public speaker. You don’t have to be amazing at sales. All you need to be is a good storyteller.
- Value is everything.The more value that people see from your solution, the more that you’ll be able to attract action takers who are willing to pay even $1000 or even higher.
- Bring your audience the solution to their problem. Bring the uncommon solution.
Storytelling is still the key to sales. Conversation is still the heart of sales.
Think about webinars in the holistic marketing experience.
Some people will get a lead then invite them to a workshop.
Webinars are still widely used because they’re accessible, and it allows you to connect.
How do you continue to serve the problem they have consistently. Your Problem-Solution has to reflect in the beginning. What’s their pain, and what are they doing right now to solve their problem that they can’t figure out themselves?
You come in with the solution, the uncommon solution.
You create enough of the interest but it has to be based on the pain that they’re experiencing.
If it’s a live webinar, I’m always checking in with the participants.
They have to sense the value. Value is everything.
I was scrambling how to find leads online. I then stumbled into online marketing. I then had a friend who was an online marketer. He told me to focus on one thing when I jump into online marketing.
I was just giving everything away in my course. I built up so much goodwill that people started asking me about what they could buy.
I had someone promote me and he got me about 400 people attending.
You don’t have to be a good public speaker. You don’t have to be amazing at sales. All you need to be is a good storyteller. Be someone who can really understand their own self-realized story and relate to the audience that they’re serving.
Pricing was only in my head. Value is based on the results they can get. Whatever the result is, as long as it’s greater than your price, you’re in a win-win scenario.
The webinar filters the right people that have the right problem. The pricing filters the right people that have the biggest need for that program, and are ready to fix their problem.
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