How To Build Massive eCommerce Brands – Los Silva

2021-02-11T15:07:42+00:00

How To Build Massive eCommerce Brands – Los Silva

Los is now a world-renowned speaker, thought leader and go-to marketer. They help companies transform into “Powerhouse Brands” through paid media, brand building and metric improvement. They use a SCALE method and they coach and consult based on your and your business’ needs. Los has also recently  launched the Powerhouse Mastermind together with his partner Josh Snow to help entrepreneurs build influential e-commerce brands primed for 9-figure+ exits.

3 Key Points

  • I don’t think about quick money. I think about how I can make slow money and have huge results later on.
  • We have to build brands that are long term. We’d rather have a big sale on a company rather than saying we make 50 to 100k a month and then nothing because someone copied us.
  • We do a lot of content marketing. We educate our clients on our products. If you’re going to do all this you have to be in it for the long haul.

Things Mentioned

Cliff Notes

I built stores online and tried to learn as much as I can.

We only build brands from scratch now. We take equity so I do a lot of ecommerce, I own a few stores. My business partner and I take companies who earn a million to 2 million dollars a year and we take equity. Our company helps grow them and scale them and we try to sell them within 24-36 months or build a significantly positively revenue business.

I don’t think about quick money. I think about how I can make slow money and have huge results later on.

Common problems of businesses are social media is poor, no email marketing, doing some email, they’re wasting a list, not setting up sms marketing properly., not building lifetime value, not having enough channels, not testing brand terms, not doing videos on youtube – these resources are all available but no one thinks about them.

We have to build brands that are long term. We’d rather have a big sale on a company rather than saying we make 50 to 100k a month and then nothing because someone copied us.

We do a lot of content marketing. We educate our clients on our products. If you’re going to do all this you have to be in it for the long haul.

An ad campaign is showing you how good or bad your thing is. It’s about the conversion on the page, product, brand loyalty.

I realized that we can get more talent by going to the best person in different parts of the world. I wouldn’t have had the opportunity to hire the best if I forced myself to hire only where I was physically.

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