How To Create A Viral Video Strategy
It’s no secret that video is the most effective way to reach and engage your perspective clients on social media today. But with videos popping up left and right in the different platforms, how do you stand out amongst the noise?
Roop Singh Sood, CEO of Fifth Weapon, joins us in this week’s episode to talk about his insights on strategizing effective video production to make your videos stand out, connect to your audience and translate into sales.
3 Key Points
- Identify your ideal customer, find out what content they are consuming and where that content is.
- Create various iterations of the content for your audience that will educate and entertain them at the same time.
- Run down your videos on various social media platforms and get feedback to find out what’s working and what’s not.
- Google Trends
- Videos Insight YouTube
- Google Keyword Planner
- Facebook Audience Insights
- Rode Microphones
- Sennheiser Microphones
- Harmon Brothers Podcast
Start by considering a more strategic way of making your videos. Research on what types of content will resonate with your audience to be able to connect with your ideal clients through your videos.
Choosing the social media platform you use depends on the business you are in, the products and services you offer, and the demographics you want to reach.
Don’t force content somewhere. Knowing who your audience is and where they are is a good first step.
Data is so important to use in your content.
Small business owners should take advantage of the free resources available to them which give audience insights in the different platforms. Use that data to make informed decisions about video and business strategies.
To identify your video strategy, you must understand your products and services, know your ideal clients, and research on what types of content they resonate with.
It’s important to create content consistently. It doesn’t need to have high production value but it needs to answer the questions your audience have in mind. Deliver the information they need to make and keep them engaged.
A smartphone’s good quality camera and some attachments, like an external microphone, can make quality video production on a budget possible.
Direct response or brand response Commercials have a very good potential for growth because you get immediate data feedback.
Create more iterations for your videos, find out how it’s working and connect. Make them entertaining and informative for the audience to effectively bring them into your sales funnel.
Technology is not the barrier. Getting the right person behind the technology and leverage that to get the best results for your video.
Follow Roop / Fifth Weapon
Roop helps businesses build scaleable and measurable creative campaigns that help 10x sales with data-driven content production.