How To Save A Decade Building Your Business – Matt Manero

2021-02-11T15:08:05+00:00

How To Save A Decade Building Your Business – Matt Manero

How do you build a successful company that will surviveand thrive in the long haul? Matt Manero is the CEO of 4 companies including Commercial Fleet Financing (CCF) and he shares his experiences and knowledge to us on the podcast.

Matt Manero is the author of the books “The Grit” and “You Need More Money”. His company CCF,  provides low cost financing and leasing for commercial transportation equipment nationwide.  CFF was launched back in 1995 with nothing more than a phone, folding table, and unyielding confidence. Today, they have over 10,000 clients and is known as one of the largest independently owned  transport and finance companies in America. It has made the Inc. 500/5000 list of America’s fastest growing companies for 4 years.

3 Key Points

  • The most important thing in scaling is what business you choose.  You need to pick the right platform, a foundational niche that has scalability.
  • Values become the foundation of everything that happens. Having the right underlying will attract the right clients.
  • Traits he sees in successful people – If they don’t figure out the process, they’ll screw it up.  You have to have systems behind the ambition.

Things Mentioned

Cliff Notes

The ability to get clients and get exposure is much easier today. But the ability to get going and build something that’s sustainable for a long period of time are always the same – deliver great service, back it up, take care of the customer, build a culture that you can recruit other people to come join you. People are the key – whether it’s people that you work with or are your customers.

One big takeaway is the requirement to scale. You have to get big to make money. The idea is to build something that made you and the people around you money.

The most important thing in scaling is what business you choose. I went into a big industry and carved a niche company. You need to pick the right platform, a foundational niche that has scalability.

Territories or platforms that have long term viability: transportation, banking, insurance, logistics – all these have huge upside opportunities.

We have to look at cyber security, artificial intelligence, virtual reality, old and boring industries that will never change. There are massive opportunities in these places.

You should have more of a brand and a notoriety of yourself which will benefit your business.

Culture and values should be treated more seriously. I got really clear on that stuff very early.

Core value in my family – no disrespect. My 3 personal core values – I want to be a good friend, great husband and hero father.

Traits he sees in successful people – If they don’t figure out the process, they’ll screw it up.  You have to have systems behind the ambition.

Everything we teach we’ve done.

Values become the foundation of everything that happens. Having the right underlying values will attract the right clients.

Follow Matt

READ THIS BOOK: https://www.readthisifyouwanttogoviral.com

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