How To Use Messenger Automation To Grow Your Business – Mike Yan
You can help your business grow by knowing the proper channels to interact and engage with your customers. There are specific needs to be addressed each time, and answering these needs can help boost your engagement rate and sales.
Mike Yan is the CEO and co-Founder of ManyChat, a messaging integration platform that allows businesses to address short-term needs and reach out to them directly for campaigns more effectively than directing them to landing pages. He shares the developments behind the use of messaging apps by various businesses and how they can help boost sales more effectively.
3 Key Points
- Better engagements and higher conversions are happening on messaging apps.
- Focus on what your customer needs and ensure that you’re serving that need.
- Messaging apps are going to become the default communication channel as determined by customers.
Why would you drive a lead to a messenger instead of a landing page? It’s because higher conversions are happening on messenger.
The messenger puts the person in an interactive state of mind.
When people look at a landing page, 98% of people aren’t going to click any buttons. The average conversion rate is around 2%.
We’re looking at conversion rates and CTRs at 20-40%, depending on the message.
The messaging app will allow you to customize questions and tailor-fit answers to your clients’ specific needs. It’s easier and costs less than updating or changing your website for each campaign.
At this point, having a website seems to be part of the checklist when you have a business. Soon enough, having messaging apps will become the norm too. It’s going to become the default communication channel as determined by customers.
Focus on a specific use case, and specific target audience is what separates ManyChat from other messaging app integration platforms.
It’s not true that you need to be the first mover in the industry to be successful.
Make sure you’re aligned to ride that wave.
Don’t worry about your competitors. Worry about the opportunity to serve your customers. Are there unfulfilled needs that your product can provide solutions for?
Our customer acquisition happened with an organic pull. We probably had the right timing, the right product, and the right people.
It’s a big issue when you’re starting your business when you go after a broad market and don’t know who you’re serving. It’s hard to have the resources to serve multiple markets.
A lot of the focus is going to be on the short term user-initiated conversations.
The power of messaging apps is underutilized.
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