How To Build
How The Cheese Advent Calendar Went Viral
In the very first episode of Viral By Design I'm joined by Annem Hobson, creator of The Cheese Advent Calendar and other viral phenomenons. We talk about what it takes to build a viral product and how smart PR can [...]
The Secret Formula BuzzFeed Uses To Go Viral
I recently watched an incredible TED Talk by BuzzFeed's Publisher, Dao Nguyen. In the talk, Dao breaks down the formula BuzzFeed use when crafting new content to pre-load it with proven elements of virality. It's pretty damn exciting because it's [...]