Using TikTok and Other Social Media Platforms for your Business – Rachel Pedersen
A lot of social media platforms come and go. How do you know which ones to use for your business?
Rachel Pedersen is a social media strategist, TikTok expert, founder and CEO of Social Media United and Viral Touch, who has helped various businesses grow exponentially. She has shared her knowledge with more than 1100 students from 70+ countries worldwide through her online education platform for social media managers. She’ll share her unique insights about current social media platforms and some detail into what they focus on for marketing.
3 Key Points
- Create content that will not only be geared for adults. Consider creating content that will be relevant for the next generation, too, as this helps your content stay relevant in the next 5-10 years.
- Don’t underestimate a platform until you’ve tried it. It’s better to test ad spend on different platforms.
- YouTube seems to be rock solid and foundational, which could outlast other platforms.
It seems like Tiktok was created for young people but, it’s actually for those with short attention spans – which is the entire world right now.
The sign of longevity of a platform is when it brings on people who are sub 21, especially sub 18.
There are 850 million monthly active users of Tiktok. Between 26-31% of these active users are over the age of 30.
I started creating content geared towards adults. But to be relevant in the next 5-10 years, you need to tap into the next generation. So I create content for both.
I believe in giving every platform a shot. I’m always up for trying anything. I have a large bandwidth for taking on a lot of content creation.
It’s very hard for people with auditory processing issues.
The people with the most time seem to be the ones crushing it on Clubhouse.
The people with the most time seem to be the ones crushing it on Clubhouse. Some people are giving legit advice, but how do these people have 10 hours a day to spend on Clubhouse giving advice?
I don’t like leaving all our ad spend in one basket. We’re constantly testing different platforms for ad spend.
Tiktok ads are incredibly cost-effective. Snapchat ads are also underpriced in a good way.
I feel more optimistic about the potential future of Snapchat than the future of Clubhouse.
I think YouTube will outlast Facebook. I think YouTube is rock solid, foundational.
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